I help founders and leadership teams build sales engines that win more of the right deals, and put AI to work where it actually moves revenue, not where it makes a nice demo.
Every engagement starts with a straight conversation about where revenue is being won and lost. Then we pick the format that fits.
A senior sales leader in your business, part-time, for the stretch where you need one but aren't ready to hire one.
Where sales expertise meets AI implementation. We find the steps that cost you deals, then automate them properly.
A sounding board for founders and sales leaders: strategy, big deals, pricing, and the hard calls in between.
I grew up between North Africa and France and studied physics and engineering in Paris before finding my way into business. My career started in global consulting, running CRM programs for telecoms giants across Europe.
In Australia, my focus moved to smaller businesses: founding them, selling for them and helping them grow. I kept seeing the same thing. Good businesses do the hard work of getting in front of the right buyer, then lose the deal on what happens next.
That's the crossover I work in today. I know how deals are really won, and I know how to build the AI systems that help win them.
Independent CRM consultant for IBM Business Consulting Services and Quiksilver Europe, then Capgemini, delivering CRM and billing programs for France Telecom / Orange, Mobistar and Cegetel. Led the international team effort that saved over $2M on Mobistar's CRM upgrade.
Head of Technology at ArborSafe, then founder of Fixo, building the MyMaintenance platform used by 120+ schools. Director of Armour Backups, acquired by Alivate in 2012, and co-founder of TreasuredMems, grown from zero across VIC and NSW and acquired by WR Events in 2017.
Product manager at ArborSafe, a business turning over around $2M a year, through its acquisition by Civica in 2021, then at Civica. Business development consultant for The Empowered Man, bringing in $1.4M in new revenue in 12 months. Head of Business Development at Devinium, and growth hacker at CaptainSales, building sales and prospecting engines for start-ups and scale-ups.
Consulting with 121 Group on sales and AI, contributing around $1.2M in revenue. Founder and director of Blueprint Automations, building AI systems that make sure no lead or follow-up slips through the cracks.
"AI won't fix a broken sales process. It will just break it faster. Get the selling right first, then automate what's working."— Boris Desmond
Alongside a small number of independent advisory clients.
AI workflow automation for small businesses: faster responses to every lead, follow-ups that never slip, and more five-star reviews, without adding headcount.
blueprintautomations.com.au ↗Sales and AI consulting for one of Melbourne's full-service marketing agencies, helping its team sell smarter and put AI to work for clients across healthcare, industrial B2B and consumer brands.
121group.io ↗Thirty minutes to understand your business, your numbers and what's getting in the way. No pitch.
I come back with what I'd change and in what order, and whether I'm the right person to help.
Fractional, project-based or advisory, scoped to a fixed fee so you know exactly what you're getting.
Tell me a little about your business and what you're working on. I read every message personally and reply within two business days.
Not selling something? Great. Sales pitches and link offers go straight to the bin.